Search Engine Optimization Essentials

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5 Reasons why you need content marketing to grow your business

Content marketing helps you increase revenue, build brand awareness, reach out to more customers, and generate leads for your business.

A study by Content Marketing Institute claimed that in 2018, more than half of the global marketers were investing in content marketing more than any other marketing activity.


Digital marketing and content creation go hand to hand. If you have enough quality content, you will be able to reach a global audience. Most successful businesses also are able to create a recurring audience base with the help of their content. Your content is more than just a revenue-generating technique; it slowly becomes your brand’s key identity and helps grow the business.

In this article, we will be discussing what is content marketing and exactly why you need it.

Do You Really Need Content Marketing?​

The answer is yes! Whether you are a start-up or an existing corporation, investing in content marketing will help you grow, and here is how-

Whenever people search for something online, they usually look for answers. If you have implemented proper SEO, then your content may just come on the first page of the search results, but your content needs to be the one that answers all the queries of your audience and leaves them satisfied.

This is related to the previous point. When your audience is left satisfied with the content on your website, some of them are sure to come back. This creates your customer base. Generally, to build brand awareness, you need to invest heavily in marketing activities and campaigns. Content marketing, on the other hand, is simply the most cost-effective way to let your audience know about your brand.

In order to rank higher, you will need to optimize your content and website with the help of SEO.

Keyword placement, adding titles, and attractive formatting are all part of it, but if you have high-quality content marketing solutions, including both textual and video content and a content map, it will make optimization much more effective.

More and more people are now online, and social media has turned into a hub for buyers and sellers. Using social media to help your business grow is easier and cost-effective.

Social media content strategy might be comparatively expensive, but it is worth every penny. You have to create a content calendar and a marketing strategy about when you are going to share your content, how much content you are willing to share, and estimate the amount of traffic you want to receive.

The reason why content marketing strategy is important is that it helps you estimate the cost and outcome of your plan and gives you a chance to enhance it further.

The most important role of content in digital marketing is to increase revenue. The only way you will be able to do that is by increasing sales and your customer base. In order for your business to grow and run, you will need a steady flow of lead generation. The best way you can do that is through content marketing. Your content will help generate traffic to your website. Only then you can expect to increase your revenue.
You can use social media ads, guest posting, landing pages, and sales funnels to attract your customers and generate new leads every day.
Now that you know just how useful and effective content marketing can be, you might be wondering how to hire the best content marketing agency. For that, you need to ensure a few things.

How To Choose The Right Content Marketing Agency?

The answer is yes! Whether you are a start-up or an existing corporation, investing in content marketing will help you grow, and here is how-

1. Check if they have a high-quality website

If they are good at what they do, then their website should also look the part. 

Since you are going to hand over your website to them, you need to first take a look at their website and content to see if it matches your expectation.

2. High Quality & Original Content

Ask them about their previous work and look into their content. Check to see if they have original content and also whether or not it meets the standard you desire.

Quality content will bring in organic traffic and that is exactly what you need. Ask the agency to provide more information about them and their work, check their testimonials, and also ask about their industry preference.

3. A Clear Concept Of SEO

Search engine optimization is key to ranking your website on the first page. At present, we have different types of content. Previously, we had only textual and video content, but right now, we even have vocal content.

A lot of companies are adding VEO or voice engine optimization for their websites because it is estimated that by 2024 more than 70% of searches will be voice searches.

Study about the recent SEO trends or ask a fellow expert’s help when evaluating an agency’s content marketing services. Make sure they have a high level of understanding regarding SEO.

4. Time Management & Efficiency

It is highly unlikely that you are going to dump all the content at once on your website. It is not a practical strategy either.

Have about 20 posts ready for the initial website and then update your content regularly. SEO can be tricky, and the competition to rank in Google is always tough.

Your agency needs to be able to deliver high-quality content and also monitor and update it in a timely fashion. If you already have a website and content, then ask the agency to update the existing one. It will be like a small test for proper evaluation.

5. Transparent Communication & Routine Reporting

Your agency should be willing to maintain proper communication. You will need to closely monitor the beginning steps.

Set up monthly goals with your agency and keep a track of the number of visitors, dwell time, and customer conversion rate.

Follow up the monthly goals and make it obligatory for the agency to report back to you weekly or at least monthly.


Content marketing is the most cost-effective way to grow your business and increase your sales. Consider the above things while choosing the right content marketing agency to get the best results.